Capturing UTM parameters using Portal Widget

** Optimizing Lead Tracking with Portal Widgets **

Optimize your lead tracking process effortlessly with the seamless integration of Portal Widgets. Empowering Lead Tracking through Portal Widgets is now a reality. Here’s how:

** Understanding API Query Parameters in LeadSquared **

API Query parameters, in the form of optional key-value pairs after the URL's question mark, refine content or actions based on incoming data. These parameters, separated by '?', accommodate various data types like arrays, strings, or numbers, and are connected with '&'.

** Pre-Requisites for Solution **

1. Ensure lead fields are available on the form as hidden fields.
2. Pass URL/UTM parameters as specified in the help article.
3. Activate the portal feature to unleash the full potential of portal widgets.

** LeadSquared Specifics: Pre-populating Form Data **

To populate LeadSquared Forms, data is transmitted as key-value pairs in query parameters using the following format:

{Entity Prefix}{Activity/Opportunity Code}{Schema Name}={Value}

- **Entity Prefix**: 

  - Lead Field: L

  - Activity Field: A

  - Opportunity Field: O (if applicable)

  

- **Schema Name**:

  - Lead Fields: L_FirstName

  - Activity Fields: A_200_mx_Custom_1

Ensure precise formatting to pre-fill fields accurately. Hidden fields capturing query parameters can also be utilized.

*Optimize LeadSquared Forms effortlessly with correct Query Parameters.*

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