Re-subscribing to Emails from LeadSquared | Email Campaigns | Send Email failures

Re-subscribing to Emails from LeadSquared | Email Campaigns | Send Email failures

Issue:
Leads unsubscribed unwillingly, but communication needs to continue since primary channel is emails. 

Associated Concerns: 
No "Re-Opt In" automation or failsafe was set. At which case please recommend this help article as well: Data Protection and Privacy

Steps to take/Solution: 
For the leads who have already unsubscribed, they would have to go to their last received email, and click on "Unsubscribe" again:

Once the link is clicked, it will take you to the below survey page and the lead should be able to re-subscribe from there as shown below: 

The Email Opt-In setting can be enabled for future purposes and may help you mitigate this issue down the line.

Hope this helps :)